Founder & lead artist
Ev
Ev is a bridal makeup and hair artist based in New York City with roots in the fashion industry. Her editorial work has been featured in Vogue and Harper's Bazaar, and The Wed named her one of the 15 Best Bridal Makeup Artists in the US. Her signature style is skin-like natural makeup, soft texture, and intuitive color that enhances.
"I've been obsessed with makeup since I was a kid. Everyone told me to get a real job, so I graduated and worked in finance. I didn't like it...at all. I decided to switch and make my hobby my career.
Working in editorial taught me how to keep skin looking super real but still make it show up for the camera, so I brought this approach to weddings, which I loved the most. I want all my brides to know there is no such thing as bridal makeup. It is your day, you get to be you."
The team
A collective
of artists
Self Love Beauty is a handpicked collective, every artist working in one signature style: natural, skin-like, and elevated. The most experienced among them work NYFW and with celebrity clients. We share the same training and the same mentors, so your look is finished to the same standard no matter whose chair you sit in.
You are paired with the artist whose work suits your style, and the artist you meet at your preview is the one beside you on your wedding day.